about

THINK OUTSIDE THE BOTTLE

they said it couldn’t be bottled, so we bottled it anyway. inspired by japanese precision and designed for functionality, we crafted our bottle as we do our lifestyle — with an open mind and a desire to be extraordinary. ordinary rules don’t apply to life-hackers, so enjoy chilled until the caffeine comes in hot.

DRINK THIS, DO THAT

we learned the rules like pros, so we’re breaking them like artists. after 12 years in the coffee world, we've seen too much of the same. so we reimagined and decided to change the game. guided by creativity, grit, and interest, this one just hits different.

REIMAGINE CRAFT COFFEE

we brew our coffee much like we formulate our brand — using kaizen 改善 (constant improvement) as the foundation: improving supply chain from seed to can, improving our lot by endless learning, and improving our frame of mind by shattering boundaries.